BLK Dating App - ‘Vax That Thang Up’
BLK, a dating app and subsidiary of Match Group, approached Majority Agency looking to create a campaign to encourage people, including users or their app, to get vaccinated against COVID-19.
As part of the campaign, the 90s classic ‘Back That Thang Up’ was rebooted with the help of original Cash Money members Juvenile and Mannie Fresh, along with No Limit’s legendary Mia X. The anthem receive massive reach and was even tweeted as the ‘song of the summer’ by John Legend.
Iris Atlanta
Simon Candy, Executive Creative Director
Lexi Corn, Creative Director
Becca Zavorski, Copywriter
Thomas Durante, Art Director
Michael Keenan, Editor
Teresa Hasala, Designer
Allison Benoit, Senior Account Manager
Christine Presto, Agency Producer
Dipti Bramhandkar, Strategic Planner
Beast Editorial
Matt Baron, Editor
Mike Moore, Edit Assist
Co3 Audio
Ryan Peoples, Sound Engineer
Brian Anderson, Producer
Co3
Billy Gabor, Senior Colorist
Justin White, Color Assist
Soraia Callison, Producer
Method Studios
Deron Hoffmeyer, Sr. Flame Artist
Natalia Wrobel, Producer
Oliver Atcheson, Producer
HiFi Project
Jack Bradley, Executive Producer
Paul Robb, Creative Director
Garth Neustadter, Composer, Lead String Player & Arranger
Additional Instruments: Paul Robb, Michael Kotch & Chris Heidman
Imagery provided by Daily Overview, satellite imagery ©DigitalGlobe.
Agency: Majority Creative
Agency Producer: Christine Presto
Production Company: Motion Family